http://ideas.welcomebackstage.com/ideatorrent/item/23/
There is a video outlining the problem and some of the solutions.

http://blip.tv/file/1791497

[3 votes] Solution #1: The BBC should do nothing with it


[-4 votes] Solution #2: Create a aggregated view of the best BBC @replies


[1 votes] Solution #3: The Tim O'Reilly approach


[-1 votes] Solution #4: "Aggregate" (First, reframe what that means. NOT #2)


[2 votes] Solution #5: Let's hear it for Mark Thompson!


[0 votes] Solution #6: Use it to post live behind the scenes news


]]> en-us Tue, 24 Feb 2009 21:48:09 +0000 Thu, 26 Feb 2009 17:24:21 +0000 QAPoll module http://ideas.welcomebackstage.com/ideatorrent/idea/23/
First:
The debate at the beginning of the video reminded me of this quote by Kevin Rothermel:

“They collect followers on Twitter as proof of how brilliant they are at social media marketing, without realizing the irony that they are just turning their Twitter feed into a broadcast medium that reaches more people than they could possibly hope to have a “relationship” with.”

Why would you turn it into a broadcast medium? Why not use it for something else than what you already know? Digital is turning into a patchwork of smaller ideas for smaller audiences, all tied together. The idea of yet another ONE BIG BBC channel to pour stuff through, to me seems a little un-explorative.

The second point is:
What or why would you need a twitter.com/bbc account? people connect and follow ideas, not names, there has to be something in it. Smaller channels like twitter.com/bbcBackstageIdeaStore as an example has a much greater potential. Help people connect to people, programs, ideas or social objects - not help people subscribe to yet another BBC feed.

The question is this: When Microsoft decided to approach blogging, did they create ONE BIG BLOG, or encourage their employee to create thousands of small ones? I think the same applies to the BBC.

Again great question, and thanks for asking it.

Best regards,
Helge Tennø

ps. And please, call them "twitterers", it gives them context. "Users" don't exist..]]> Thu, 26 Feb 2009 17:24:21 +0000